I’m gonna be honest here: Smorz are good, but I’ve been spoiled. The ‘mallows toss in a dash of vanilla flavor and creamy texture, but the squares still run the show. The fudge flavor is kinda washed away, and a strong toasted graham flavor emerges from the saturated squares that swell like milky balloons (you really shouldn’t Google that one!). They’re half creamy, half chalky, and they have a little bit of chocolatey oil seeped into them from the squares.īut strangely, the addition of milk changes everything. The marshmallows are nothing special, of course (they’re certainly not “flesh-eating dinosaur” levels of exciting). I really, really need to stop referring to things as “fudgy intestines.” If you’re reading this, NSA (or Grandma): I’m sorry. Instead, the squares’ chocolate flavor is what shines! More fudgy and buttery than cocoa-y, the rich chocolate coating is like a powdered version of the sweet, fudgy intestines Keebler stuffs inside every E.L. It’s more like the muted, grainy graham of those Oreo graham wafers you see on flavors like Key Lime Pie.
#Old smorz cereal cracker#
I wouldn’t say it has the honey profile of a Teddy Graham or a Honey Maid graham cracker either. Their graham flavor isn’t too strong when eaten dry. I mean the “graham cracker part of the s’more that the melted chocolate made deliciously soft and squishy” kind of spongy, which is a good thing. I don’t mean the “lives in a pineapple under the sea” kind of spongy. Because, excuse my language: they’re delicious as h*ck! (Alright, you can bring the kids back into the room.) These pillowy delights have a slightly spongy texture, and while this might sound gross, hear me out. So unless these are genetically engineered Indomimallow Rexes, most of us will probably buy this cereal mostly for the squares.Īnd there’s a very good reason for that.
Yeah, there are marshmallows too, but to paraphrase Jurassic World, “Let’s face it: no one’s impressed by marshmallows anymore.” Though I have a feeling I’ll be just as bulbous by the time I’m done with this cereal. Pouring out a bowl of Smorz, I’m impressed by just how big, bulbous, and puffy these chocolate-covered graham squares are. We’ll just forget the part where s’mores are a traditional summer treat and the ice on my driveway just made me slip head over heels like Charlie Brown kicking a football.īut who can be upset when Smorz, one of the most-missed discontinued cereals, is back? Well, maybe fans of S’Mores Crunch (keep dreaming, friends).ĭo Smorz hold up to the not-too-distant memories we have of them? Memories of the early 2000s that are filled with Backstreet Boys CDs, post-Y2K relief, and American Idol viewing parties? Let’s find out! 9.8-oz boxes will be priced around $4.With not one, but two-count ’em- two (2) exclamation points! That’s how you know Kellogg’s means business. Smorz will be in stores nationwide next month. "Kellogg's Smorz cereal has an incredibly passionate fanbase-and their efforts to bring back the cereal have paid off," senior marketing director of Kellogg All Family Cereal Erin Storm is quoted as saying in the statement. “Everyone could use SMORZ good news, so in response to a petition from superfans and pleas on social media, Kellogg's Smorz Cereal is back,” reads a December 16 statement from Kellogg’s. But you know what they say comes to those who wait.
Wait Zach B and many others did, as his crusade appears to date back about a year. “I'd hate to wait another 3 years or so for a comeback of something that makes me and many others really happy, and none of them should either.”
I propose we bring it back once and for all, as this cereal is beloved by many and disliked by the few,” reads petitioner Zach B’s plea. “Not only is this cereal delicious, but it's one of a kind! Post's Smores cereal can't compare at all with it's bland taste. Its 2021 return is thanks to a petition to “Bring Back Kellogg’s Smorz cereal” that was still growing at the time of publication. Kellogg’s Smorz cereal-a chocolate graham and marshmallow combo-was on the market from 19. And in January, s’mores will come back in cereal form. Sure, it’s most classically prepared over a campfire, but we’ve been known to make ‘em in the microwave, on a gas range’s open flame, and even baked into a sweet casserole. There’s more than one way to enjoy a s’more.
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