Luke Skywalker 40th Anniversary Legacy Lightsaber set for $250 at Shop Disney.There is frankly more Star Wars merch out there than we could ever survey here, but here are a few new options that dropped for 2023 and a few itmes that you can get a little cheaper than usual for what has (apparently) become Star Wars Day.Īrs Technica may earn compensation for sales from links on this post through affiliate programs.
Yes, Disney will make some money-and if you follow these links, Ars will, too-but it's a potential win-win-win, or at least a win-win. Or maybe Rogue One? We can be confident it isn't Attack of the Clones or Rise of Skywalker, at any rate.)Īnd there is some benefit to May 4 beyond its meme-y origins: Collectors of Star Wars stuff can nab some fun items at a discount. (Which is, of course, The Empire Strikes Back, we're sure.
Still, the generational appeal of the universe George Lucas launched back in the late 1970s is as strong as ever-as is the creativity of the people making Star Wars tie-in gags and products that might remind you of your favorite film set in that universe. Some Star Wars fans might long for a bygone era when the franchise wasn't so commercialized as to have its own holiday, but if they're honest with themselves, Star Wars was always somewhere on that spectrum. It's now Star Wars day once again, or so they say: Yes, we're talking about that genius marketing ploy to rebrand May the 4th based on a pun-well, it's not even a pun, really, but it sounds similar enough to elicit a smirk.
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